If You Show it Light, Keep it Light
One of the most important skills when it comes to creating an advertisement is attention to detail. We just wish the chefs behind the kitchen followed the detail in the advertisement so we can accurately expect what we’re getting. Or else you can end up with an inedible pizza like this customer.
When he saw the cheezy pizza with thin round onion rings drizzled with barbeque sauce, he felt compelled to order it. But what he actually got was pizza dough with a pool of sauce all over it. You can’t even see the onion or the cheese. Who would want to devour this much sauce after expecting just a drizzle?