It’s no surprise that car manufacturers have to change the name of certain cars to help them sell in foreign markets. There was a myth that the Chevy Nova sold poorly in Latin America because the name Nova can translate to no go, which, for a car, isn’t a very good selling point. That’s just a myth, though.
As for the Toyota Highlander, Toyota had to change its name to the Kluger in the Japanese and Australian markets. This was due to the fact that Hyundai had already released a Highlander in those markets, so Toyota’s leaders decided to choose the German word for wise or clever.