Dr. Oetker’s Cameo
Fusion food is huge in the US. Here, you can mix any two types of food, regardless of their origins, and come up with something completely new and unique. As for how it tastes, it’s up to the mix-and-matcher to decide whether they came up with a good idea or not.
Dr. Oetker had a pretty ingenious idea to create the Pizzaburger, but before shipping it off to the land of pizza (Italy), the Doctor had to change his name to Cameo. The reason behind this is that Dr. Oetker doesn’t sound very Italian. It wouldn’t appeal to the consumers who would forgo classic pizza Margherita and opt for a crime against pizza and burger-kind.