I Got a Few Raiders Up My Sleeves
Twix is another awesome candy bar that we can’t get enough of. The fact that there are two in every pack, and that you’re not obliged to share the second Twix with anyone, makes us melt like the chocolate and caramel goodness on our tongues.
But if you lived in Europe before 1991, you would’ve known Twix by another name. Before matching it to fit the international brand name, Twix went by the name Raider. And apparently, Twix’s original name was Raider. US marketers chose Twix because it sounded better and more refreshing to Americans’ ears.