Not many people can say that they’re loyal to a particular laundry detergent or fabric softener brand. However, if you ask anyone to name one laundry detergent brand, Downy would probably be the first one to pop in their heads. We have those commercials featuring the cuddly teddy bear to thank for that.
In the UK and many places in Europe, Downy goes by the name Lenor. An industry source claimed that the name Downy didn’t resonate with the European market. In fact, when asked, most people said they associated Lenor with softness more than they did the word Downy.