Duck!
One of the most fun things that people love to do at the beach is play in the sand. This is where you can let your creative juices flow as you build spectacular sand castles, dig deep ditches, or like in the photo below, bury your friends in the sand.
Having his body buried so deep made it impossible for him to duck when this football headed right for his face. That must have hurt! He is probably traumatized from ever being buried in the sand again. If you ever get buried by a friend, make sure you have an easy escape route.