You Played Yourself, Axe
Here’s an instance where two brands decided to communicate over Twitter with hilariously unintended results. DiGiorno graciously asked the internet to come up with a new slogan to replace, “It’s not delivery; it’s DiGiorno.” That’s when Axe stepped up and did their best.

What they didn’t realize was that the entire internet was watching, and one user chimed to point out something the world already knew: that Axe doesn’t make you attractive, it only makes you end up dateless on Saturday nights and eating pizza all by your lonesome. To be frank, that’s not the worst plan you could have for Saturday night.