Your Personally Requested Brand of Chips
Remember that potato chips are known as crisps in the UK. In America, we enjoy eating chips that are barbeque or ranch flavored. But the crisps in the UK come in a flavor that you would never expect: a prawn cocktail. The crisps give its consumers the nostalgia of eating prawn cocktails, an actual dish in the UK.
Walkers are the most popular crisp manufacturer in the UK because they truly care about their consumers’ desires. The company launches an annual campaign asking British customers to come up with new flavors. In the 1970s, the prawn cocktail flavor became high in demand and was eventually brought onto the market.