A Musical Slogan
When this store found itself with an abundance of brie cheese, they needed to find a way to persuade customers to purchase the fancy French cheese before it spoiled. They decided to market this item with a witty slogan derived from the song Sweet Dreams (Are Made of This) by Annie Lenox and Dave Stewart.
When customers read this clever line, they will immediately begin to read it with the tune of the song in their head, putting a smile on their faces and forcing them to let out a little chuckle. You would have to buy the cheese after reading this because who are you to diss a brie?