Why Buy?
If it’s not the best, then why buy it? We’re thankful that this particular restaurant in this food court shared its honesty; most companies don’t when they know their product isn’t the best. Still, we can’t really call this a marketing tactic. We don’t understand why this sign is here.
Is it possible that this is a prank from a competing food chain at the food court? As wrong as that is, it would be a pretty hilarious joke to pull, that is, to everyone except the restaurant that lost a ton of funds that day. This sign is so strange that we can’t think of any other explanation.