Shopping for the Superbowl
Even though it always airs on a Sunday, the annual championship game of the NFL, the Superbowl really should be a long-weekend holiday. Statistics even show that the Monday after the Superbowl is the most called-out-of-work day of the year. Mondays won’t stop Superbowl fanatics from guzzling down several beers the night before.
Along with the fried chicken, beer is mandatory when throwing a football party. Tons and tons of it for everyone! This supermarket understands that all too well, and used the sports event to market the Bavaria beer brand by designing a giant stadium out of the huge 20 packs and football players out of beer bottles. How creative!