They Need Another Reason
This hardware store attempted to get their customers to purchase these $9.00 retractable saws, compared to the price of $16.00 on Amazon, as a Christmas gift for a “Hunter, Camper, Ninja, Gardener, anyone who likes to cut stiff up!!” with a sign explaining all the benefits. Unfortunately, it wasn’t enough to bring in the desired profit.
To excite customers, even more, a second sign was added marketing the product’s helpful use during a post-apocalyptic looting. With all the dangers that are possible to happen every day, something like this could be very useful. We’re sure revenue came pouring in after people learned about the real benefit of the tool.