Asics
If you’re a fan of marathons, you already know that every race and marathon has its official sponsor, and Asics was the sponsor for the 2015 LA Marathon. Before the big day of the race comes up, it’s customary for the sponsor of the event to advertise it. Yes, marathons require publicity – how else would you know you’re no interested in participating?
The sports equipment company came up with a beautiful print ad: demonstrating how the Marathon runners have the entire city on the sole of their shoe. By doing that, the company advertises its own product – the shoe – as well as the beautiful city of Los Angeles on a beautiful sunny day. If that doesn’t make you want to run a marathon, I don’t know what will.