BMW
If you’re a luxury vehicle company and you want to create a unique ad, a famous DC comic character might be a good place to start – no one would expect that. It might attract a different audience than what BMW is used to, but that’s not necessarily a bad thing (did someone say Silicone Valley?). If the product you’re advertising is a speedy car, then the choice is clear.
Only one comic character can represent a speedy car – The Flash. The slogan to go along with the ad says: “A vehicle created for real speed experts.” And who knows more about speed than The Flash – a crime-scene investigator who possesses superhuman speed. The Flash is supposedly faster than any car, but that’s exactly the point of the ad.