Heinz
Established over a century ago, the American food company Heinz has dominated the ketchup (and other sauces) market for decades now. Over the years, in order to keep their product exciting, Heinz comes up with different variations to the beloved product. Mostly, they invent different versions of Hot Ketchup.
This ketchup is “fiery chilly” hot, and to demonstrate just how hot it is, the ad shows that you need to wear oven mitts just to hold the bottle! We’ve already seen that advertisers use exaggeration to make their message clear, and of course, you don’t really need to hold the bottle with oven mitts – but it definitely gets the point across.