Nivea
“Because Life Makes Wrinkles.” Don’t we know it? This is a brilliant ad by Nivea to advertise their Men’s Active Age Moisturizers. The ad demonstrates how ordinary moments in life add wrinkles to our forehead – taking care of our children is quite stressful and adds to our wrinkles collection; driving and maintaining our car adds a couple more wrinkles.
Our daily lives can be quite stressful, and sometimes, without our noticing, it takes its toll on us – in the form of wrinkles. Basically, as the ad cleverly points us, life makes wrinkles. This ad is powerful because it appeals to all of us – we all have things we worry about, and we’re all stressed (especially during this time), so we could all use age moisturizer.