Zoo Safari
Zoo Safari’s campaign “Blend In” campaign has everything a good print ad needs: convincing graphics, mystery and sophistication. The zoo visitors that drive by the animals with their windows rolled halfway down blend in with the animals, making them seem like a mysterious creature. The woman’s face blends in perfectly with the lion, and the man’s face blends with the tiger.
The slogan captures what the photos are trying to convey, and the overall feeling we get from this ad is of curiosity. We want to see more! The idea is cool, but the execution of the ad is brilliant – the animals’ faces blend in perfectly with the people’s faces, and the graphics wouldn’t shame a high-budget Hollywood producion.