San Francisco Department for Disability and Aging Services
In 2019, the San Francisco Department for Disability and Aging Services has embarked on a campaign to fight ageism and raise awareness to the issue. Prejudice and discrimination against the older society is a real and palpable issue, and the city of San Francisco has decided to create a more accepting and inclusive society.
Their five print ads show five different people, given attributes such as courage, passion, creativity, leadership and intelligence. The ad shows the young faces of each person, while only their eyes are replaced with their older version. Thus, they’re trying to convey the message that while our bodies might get old, creativity, passion, courage and such attributes never gets old.