Ricola
Ricola introduces “the first throat drop to reveal its power while being unwrapped.” Ricola is a popular brand of cough drops, and now we finally understand their secret of success: brilliant advertisements. The brand came up with a line of cough drops covered with people’s faces, showing they all have a bad cold and a sore throat.
The wrapper says “unwrap your voice,” and as you open the wrapper, the person’s throat unwraps as well, providing him instant relief from the nasty cough. Then you have the slogan – “the first throat drop to reveal its power while being unwrapped” – before you’ve even eaten the tablet, you have a voucher for its positive effects.