Tide
Laundry detergent ads usually show you how neatly the product removes stains. However, while most advertisements for laundry detergent brands show you how a dirty white shirt becomes clean in just one wash, Tide decided to try something new. Instead of people and dirty clothes as the ad’s subject, they used animals with spots.
A Dalmatian dog and a leopard are just two examples. The ad shows how Tide removes stains – or spots, in this case – in just one wash and without leaving a mark. The slogan accompanying the pictures of the animals is simply, “removing stains in one go.” And really, the stains have been removed impeccably.