LifeBuoy
This ad would make a lot more sense when you’ll learn what LifeBuoy is. In case you aren’t already familiar with them, LifeBuoy is a brand of soap, and they titled this campaign – “You Eat What You Touch.” They released this creative campaign ahead of its time in an attempt to improve personal hygiene among people. Basically, the campaign says – everything you touch goes in your mouth, so make sure to wash your hands.
Hand hygiene isn’t the most exciting topic, so we’d imagine coming up with appealing and eye-catching advertisements would be difficult. However, LifeBuoy found the perfect models: adorable pets. They’ve found a visual and palpable way to show you what it looks like If you eat a loaf of bread after petting your dog, or a muffin after petting your hamster.