Lazer Bike Helmets
Helmets are bikers best friend (or at least, they should be). We can’t stress enough the importance of wearing a helmet while riding any kind of bike, and Lazer Bike Helmets are here to remind us how crucial and effective they can be. This ad is a bit uncomfortable to look at, but sometimes that’s what it takes to get people’s attention.
The ad shows a person lying in a hospital bed after being involved in a horrible car accident, with his body covered with a cast from head to tow – except for the part where his helmet was. That’s the only part – and the most important part – that wasn’t hurt, thanks to the helmet. It’s a bit unsettling, but it’s definitely convincing.