Barilla
Italian painter Leonardo da Vinci said that “Simplicity is the ultimate sophistication.” As one of the greatest painters of all time, we’d take his word for it. This is probably what the marketing team of Barilla had in mind when they created this ad. It’s simple and clean, yet creative and sophisticated. You can’t beat that.
Promoting their product – quality pasta – just before the New Year, the creative team of Barilla used the happy occasion for their advertisement. They arranged the spaghetti in a shape that looks like fireworks display, and the yellow strings of pasta pop up against the deep blue background, creating an ad that is both eye-catching, yet not too busy.