Pepsi
The rivalry between Coca-Cola and Pepsi is as old as time. As two of the biggest beverage companies in the world, it’s only natural and Coca-Cola and Pepsi would be in constant competition. As with any rivalry, this one gets ugly from time to time; this ad is one example of that, as they aren’t afraid to make a comparison between the brands.
The ad shows a can of Pepsi dressed as Coca-Cola for Halloween, beneath the writing “We wish you a scary Halloween!” Not-very subtly, they’re trying to suggest that Pepsi dressed as Coca-Cola is spooky! Why drink Coca-Cola when you can have Pepsi? However, we know it’s all in humor, and Coca-Cola takes it lightly as well.