Band-Aid
You might wonder why Band-Aid needs any publicity, and we’re wondering the same thing. People have always used band-aids and they aren’t going anywhere – you don’t need to convince us to buy them. However, everything needs good publicity in our day and age, and with an ad like that, we have no complaints.
To market their flexible-fabric band-aids, the Band-Aid brand came up with a brilliant ad. We’ve already seen that geekiness sells, and a famous character like the Green Hulk is bound to leave an impression, even on non-Marvel fans. The idea of using The Hulk to demonstrate the flexibility of the product is pure genius: while Bruce Banner changes size and transforms into his green, giant self, the band-aid still fits perfectly on his finger.