Ford Pre-Collision Assist
In an attempt to market their pre-collision assist technology, Ford came up with a campaign that leaves its mark on you. The new feature by the car manufacturer allows the driver to detect any pedestrian walking in front of the car. Unfortunately, many drivers fail to notice pedestrians who jump on the road, and this system is meant to prevent such accidents.
The ad shows a man walking crossing the street, and he’s camouflaged by the colors he’s wearing. With his red sweatshirt, his black briefcase and khaki pants, he fits almost perfectly with the bus in front of him, making him invisible for the driver. This is an extreme example, but the ad goes to show that the Pre-Collision Assist will be there for you in such extreme cases.