WWF
World Wide Fund for Nature knows that good advertising can go a long way. In their fight to preserve nature, the non-profit organization comes up with creative ads and campaigns, such as the one we’ve seen earlier. This is another one of their thought-provoking ads, which is just as unsettling as the previous one, if not more so.
Under the title “Extinction can’t be fixed,” the ad illustrates mechanics trying to “fix” a rhino, a polar bear and other wild animals that are facing extinction, as if they were an old car. We’re used to fixing everything or simply replacing anything that can’t be fixed with a new model, but this powerful ad shows that some things can’t be reversed or fixed.