Coca-Cola
Coca-Cola has a long history of successful ads, ever since the company was established in 1982. You’ve probably seen their TV commercials, billboards and print ads before, and you might have noticed a common theme: their advertising has always been about providing their customers with the full experience of drinking the syrupy-sweet beverage.
Over the years, their advertisements had a major impact on the marketing world and shaping the pop-culture. Their ads are always about enjoying life, living life to the fullest, and the joys of life associated with drinking Coca-Cola. One of their most popular slogans, from 1923, is “Enjoy Life.” Likewise, this ad wants to provide a similar feeling, where just by looking at the ad, you can “taste the feeling” – the feeling of joy and freedom Coca-Cola supposedly provides.