WMF
WMF is a German tableware manufacturer, operating worldwide. To advertise their collection of sharp knives, the company used pages of a magazine. One version of the ad shows a fish cut open neatly using the knives collection, another version shows the insides of a lobster, and a third version shows a chicken cut in two halves.
In this case, the ad utilizes a full page spread, instead of just one side, and the simple message gets across as sharply as their knives. However, there’s only one problem with this otherwise flawless ad: for some people, it might be too repulsive seeing the insides of these animals, and it can be considered controversial.