Tele2
The company behind this ad is Tele2, a European telecommunications operator that take pride in its unique business model. In order to market their business model, they created this ad that follows the slogan “We empower small businesses.” To demonstrate the claim, they used an adorable cat dressed as a majestic lion.
The cat is rather sweet and unintimidating – representing the small business, and the lion mane makes him look empowered – like the king of the safari. There’s something about the lion’s untamed mane that makes it look like the cat is wearing a crown, right? This illustration gets the message across loud and clear.