Nivea
As simple as it is. We’ve talked about how simplicity can go a long way when it comes to advertising, and here’s another example for a simple, yet beautiful ad. The people over at Nivea knows that sometimes, less is more, and you don’t need too many fancy words or special effects to leave an impact. On the contrary – the simpler, the better.
To promote their night cream, they created a crescent moon shape on a dark blue background, by positioning the lid of the cream at a strategic angle. The ad for the night cream looks like a night sky with a crescent moon – this simple, basic idea creates a beautiful ad, that’s both eye-catching and easy to look at.