Crusoe Men’s Innerwear
Selling undergarments shouldn’t be too challenging a task, right? Some people would even say that’s the easiest thing to sell – all you need to do is show attractive people in their undergarments. However, The creative team at Crusoe didn’t want to do the same old thing, and instead, they came up with an original campaign.
To demonstrate how comfortable you feel wearing Crusoe, the different posters show men sleeping in their underwear, dreaming of wild adventures. The flexibility and comfort of the product allows them to sail away in their dreams, without the usual limitations of uncomfortable fabrics and designs. This notion is accompanied by the slogan “wake up to the adventure inside you.”