Timotei
Looking at this ad, you’d almost think the hair-care product company was trying to expand their audience. However, Timotei is still trying to appeal to humans, only using a new marketing strategy than the one we’re familiar with. Usually, hair-care brands ads feature photos of women with long, shiny hair – promising this is what your hair could look like.
This time, Timotei decided to feature a lion with an impressive mane. Lions are majestic animals – they’re beautiful, courageous and widely considered royalty of the animal kingdom. That’s why the company chose a lion with a neatly tamed (and shiny)