Ikea
Ikea is arguably one of the most popular retail and furniture companies in the world. With over 400 branches worldwide, Ikea has been helping people decorate their homes for over five decades now. As one of the biggest furnishing brands in the world, It’s not exactly like they need any publicity, but it can’t hurt, right?
Just like their products, their advertisements are simple yet sophisticated, aesthetic, but not too fancy. To advertise their spotlight shoe cabinet, they came up with the slogan “Need Space?” and a print ad that demonstrates what your shoe-storage solutions might look like without the said cabinet. Is this ad brilliant, or what? Honestly, we expected nothing less from Ikea, which is known for its storage-saving solutions.