Australia Post
In our age of technology, it seems as if letters are becoming more and more obsolete. If you want to get in touch with someone who lives in a different country, you don’t have to use the post office anymore, like in the old days, you could just pick up the phone, text them or send them an email. With today’s technology, it’s now easier than ever to communicate with people who live far away.
However, the Australia Post hasn’t lost its faith in letters, and they believe the written word hasn’t lost its magic just yet. That’s why they’ve embarked on a campaign to encourage people to send letters, claiming that “if you really want to touch someone, send them a letter.” The print ad for the campaign demonstrates how a letter can truly touch someone as if you were right next to them. We don’t know about you, but we bought it.