Stuck in a dead-end
Usually, when you own a business, you go out of your way (so to speak) to make sure that potential customers can find you. If they can’t find you, then they can’t buy from you. You would have thought that was a pretty integral part of marketing.
Not for these guys! I can only assume that they’ve been too busy, and are trying to make it harder for customers to find them so they can catch up with the rush. Or it’s possible that they’re sat in the store, wondering why it’s so quiet.