Cry me a (red) river
This company dyed their fountain pink to raise awareness for Breast Cancer Awareness Week. Except it didn’t quite come out pink and looks a little more like a biblical plague than a nod to a charitable cause. It looks pretty ominous. We’d even go as far as saying it misses the point.
I mean, the associations this fountain brings to mind are not very positive. It doesn’t really shout to us “get tested”. The only thing left to say, folks, is this: think before you do. Take a moment to think about how your idea might translate into actions and what it might look like. Then, hopefully, blunders like this one might be avoided.