Lack of Support
Sometimes designers put too much faith in people’s common sense, and sometimes people have no common sense at all. I wonder what the discussion was before this ad shoot. Did they mention to the model that camping mats are generally used for laying on – you know, for your comfort and back support?
Did they look at the photos once the shoot was done and think “well, it’s done now, I’m sure it’ll be fine”? Who knows what they were thinking? Perhaps they didn’t even see anything wrong with these photos. all I know is that the ad looks like this guy is reading his camping mat a bedtime story.