To Pay or Not to Pay
In this particular case, design and style have definitely trumped usefulness. Here the designer obviously looked at all the words and the shape of the arrow and decided that bottom to top was what would look prettiest. However, if you’re like me, you’ve already read it from top to bottom.
I think that’s how most people would read it – top to bottom. You know, start from the beginning. And then they would be quite confused about this shop’s attitude toward shoplifting and paying. “Before you leave forget to pay, Do Not STOP!!!” Hmmm… a slightly mixed message, I would say.