Mixing it Up
When you’re given the job of designing something that’s been done a million times before it can be tempting to want to think outside the box. Which is often great. Think about Pringles: who would have decided that curved chips in a can were going to be a thing? And yet here they are.
But sometimes it’s a little counterproductive. Sometimes, the box is good, and there’s no reason to think outside the box. Like in this case; the designer wanted to invigorate the humble chocolate bar. But chocolate doesn’t need invigorating. And breaking chunks off of this bar would be the most frustrating thing ever.