The problem with trying to be clever is that you run the risk that no-one else will understand what it is you’re trying to be clever about. There’s also the possibility that you’ll end up not being clever at all.
The designer of this church sign definitely ended up not being clever at all and also giving people quite the wrong impression of Jesus’ nature. Scary isn’t really the first word that springs to mind when you think of Christ. But, you know, the two words fit together, isn’t it great?!