Simply the Best
Generally, a company wants to extol the virtues of its product. If they’re selling food then they want their customers to think that it’s the best, most delicious version of cheesecake or pie. That’s the basics of marketing, and it’s more than that – it’s common sense.
Not these guys, though. They’ve decided to go with the tactic of setting their product apart by highlighting that it’s not as good as other fried chicken. They say that honesty is the best policy, do perhaps they’re on to something here. Well, it seems more likely that the designer just didn’t think about it. Which would’ve been helpful.