Clean chips, anyone?
Humans are a very visual species. We look at things and our brain makes split decisions as to what they are and what we should do with them. This is usually a great survival technique, it helps us make quick choices on-the-go.
Sometimes, especially when we have to deal with bonehead design decisions, it does not serve us well. Does this contain ketchup? Or does it contain soap, given that it looks like every soap dispenser I’ve ever seen in a kitchen and nothing like any ketchup one? It’s like Russian Roulette with tomatoes. This strange dispenser begs the question: would you rather wash your hands with ketchup or squeeze soap on your hot dog?