As we near the end of our Hall of Fame for nefarious companies and their advertising, here is a clear case of half measures. Making customers think they’ve purchased more than they really have is becoming more and more common, it seems. If you’re in the line for a new face cleanser then don’t choose these guys.
The black opaque top of the packaging might look as if it’s there to convey the benefits of the product to potential customers, but it’s not. It’s really there to make sure the potential customer doesn’t realize they’ve only got half a tube of cleanser until they get home and check.