Less for less
As well as trying to look after our planet, we’re all trying to look after our health. This includes trying to reduce our waistlines through the amount of sugar we consume on a daily basis. So we’re all looking for products that have less sugar in them. We rely on companies to be honest about the contents of their products.
In this example, we have a Quaker trumpeting the fact that their Apple and Cinnamon porridge has 35% less sugar than it used to. Technically, this is true, but the reason for the reduced sugar is down to the reduced amount of porridge in the packets. They’ve basically replaced the sugar with sneakiness.