Thanos is the Easter bunny
You would have to have been hiding under a rock for the last 10 years not to have heard of Thanos and the Marvel movie franchise. The Avengers and the gaggle of unlikely companions who band together to save the universe from its biggest threat has not only created new comic book fans but also spawned a lot of merchandise.
Merch is big money in movieland, especially since the advent of streaming. If you can get people to buy your models of Captain America and The Hulk, purchase fancy dress costumes of Black Widow, and snack on cereal with Ironman’s face on it, then you’re in the money. It only really works if your merch looks a little like the real deal, rather than how an Easter Bunny would recreate the infinity stones.