48 Wild Designs We Can’t Explain, and Not for a Lack of Trying

This hotel room key is definitely unique, which seems to be what the owners were going for. While we can commend them for creating a patent that is sure to cement their place in the minds of their clientele, it will surely incense them when they release it, but it doesn’t fit in their wallets.

When trying to create interesting designs that capture consumers’ imaginations, it’s still very important, perhaps critically so, to ensure that the product still fulfills the basic purpose for which it was created. While the medium is the message, if that medium doesn’t work for us, neither does the message.