#21: Furni Fire What?
It seems that signs can feature pretty much anything shoved into the middle of a word, even if it’s another word and one that seemingly has no connection to the content of the message. In this case, it’s not only inexplicable but would seem to be quite detrimental to the potential sales at this store.

I’m really not sure what they were trying to get across by placing the word “fire” encircled by a love heart right smack-bang in the middle of the word ‘furniture’. I’m guessing that the store’s name is Fire Furniture, or worse, Furniture Fire. One way or the other it ain’t really helping their case.
