48 Wild Designs We Can’t Explain, and Not for a Lack of Trying

While this is probably not the most politically correct way to market to new parents, it’s probably a way that manages to connect quite easily to their mental states. Instead of baby wear that shows the idyllic version of babyhood and parenthood we’re all used to swallowing, why not design something that reflects what we really experience?

That’s why I think Hell Baby could be a line of products with much potential to connect with young parents who aren’t finding themselves so much in the regular, cutesy aesthetic. Hell Baby, intentionally or not, highlights the unspoken truths about the early days of parenting, which could be the secret of its success.