It’s an honor
For some reason, it’s common to attempt to pay artists with the future attention they’ll supposedly get if they do work for you. This doesn’t work in any other industry–I mean, try paying your bills with a promise of exposure, and see where that gets you.
We’re rolling our eyes over here reading about how it’s such an honor for this logo artist to draw for this brand… That they’ve never even heard of before. Someone needs to get down off their high horse and step into reality, where you actually have to pay people for their hard work.